Late to the party (or: Why I don’t care about Super Bowl commercials)
Companies are too afraid to drop 3 million dollars on an opinionated ad campaign. Who can blame them? Why spend that much money to have people hate you? Because: people hating you is the price you pay to have others love you. Everything in between is unmemorable.
The best Super Bowl marketing was done years ago. Someone created this fantasy that advertisements shown on a particular day are more important than advertisements shown the other 364 days of the year. And everyone bought into it — literally. The house always wins. And you ain’t it.
